Hello, I’m THE BLOKE BEHIND THE ‘MAGIC’
20+ YEARS EXPERIENCE
MULTIPLE AWARD WINNER
200+ Projects COMPLETED
Design is more than my job—it's my passion.
Hey I’m Wag. For nearly two decades, I was at the helm of a thriving web design agency, where I proudly wore the hat of founder and creative director.
During that time, I crafted 200+ digital experiences for ambitious businesses, from tech startups like Riverlane and Dotmatics to globally recognised brands like Beefeater Gin and The Glenlivet. With my keen eye for design and strong business acumen, I've successfully navigated numerous digital design projects.
Spotlighted in reputable web design publications like Computer Arts Magazine and Web Designer Magazine, and with client projects recognised on Awwwards, my work doesn't just turn heads—it gets results.
While winning the Business of the Year (Small/Medium) at the Hertfordshire Business Awards was a proud moment, nothing beats the joy of seeing my clients thrive.
YOUR WEB DESIGN PARTNER
WHY YOU SHOULD WORK WITH ME
➭ Agency quality, freelancer agility.
Enjoy top-tier design quality without the agency price tag, thanks to my lean freelance setup.
➭ All your digital needs, one solution.
With my multi-disciplinary skills in UX/UI, CRO, branding, and strategy, you have a robust partner to navigate your digital journey.
➭ Proven process, cutting edge techniques.
Leverage my time-tested process and keep your digital presence up-to-date with the latest industry trends and tech.
➭ I’ll help you unleash your digital potential.
I bring fresh perspectives and innovative solutions to help your online business thrive.
➭ An avalanche of Ideas.
I'm a fountain of creativity, offering an array of fresh ideas to invigorate your brand and accelerate your growth.
➭ AI-augmented excellence.
By harnessing advanced AI tools like ChatGPT and Midjourney, I bring speed, efficiency, and precision to your projects.
My Philosophy
STRAIGHT TALKING, IDEA MAKING, DESIGN THINKING SON OF A GUN
Cut out the bullshit
I don’t believe in jargon or buzzwords – just good, honest, impactful design and clear communication.
Make the journey fun
I believe work should be fun. My light-hearted approach to each project ensures enjoyable yet effective results.
Adapt, DESIGN & conquer
Every business is unique, and so is my approach. I adapt to your needs, paving the path to shared success.
SOME OF THE BRANDS I’VE HELPED OVER 20 YEARS
Sophie Ballinger - Head of Comms | Eureka!
“Wag’s results speak for themselves”
Wag skillfully guided Eureka! through a complete redesign of our systems; (literally) walking the walk of our visitors to experience our processes first-hand, unpicking processes & challenging our thinking.
He led the complete redesign of our systems and corresponding web presence. Also leading the charge for our online Sensory Guide, to helping us to rethink - well, pretty much EVERYTHING during lockdown.
Wag’s results speak for themselves, and we'd love to work with him again!
Primed for a Digital Revolution?
Whether you're an entrepreneur embarking on a digital journey, a growing business striving to boost online conversions, or an agency in need of web design expertise - you've stumbled upon the right profile. Together, let's transform your digital dreams into tangible triumphs.