Redricks Lakes
CLIENT
Redricks Lakes, a diverse outdoor venue in Sawbridgeworth, Hertfordshire, boasts activities from open water swimming to luxurious glamping.
CHALLENGES
Tasked with creating an engaging online presence for Redricks Lakes, I faced limited initial content and no provided visual assets.
MY ROLE / SERVICES
With full creative autonomy, I crafted the website's structure, developed engaging copy, conducted photography, and designed the unique branding.
Creating a Brand From Scratch
With a limited brief and content, creating Redricks Lakes' brand identity was a challenge. However, it offered a unique opportunity to delve deep into the spirit of the location and its offerings. From logo design to photography, each element was thoughtfully crafted to capture the essence of this unique outdoor destination.
One Destination, Many Experiences
Redricks Lakes is not merely an outdoor venue; it is an oasis of adventure, relaxation, and gastronomic delights. To present these diverse offerings without overwhelming visitors, I constructed individual pages for each activity.
This approach not only allowed users to discover Redricks Lakes at their own pace but also provided a significant SEO advantage by creating rich, keyword-specific content for each of the venue's diverse experiences.
Mitch Edwards - Owner of Redricks
“We couldn't be happier with how our brand's revamp turned out”
Working with Wag has been a real game changer for us at Redricks Lakes. He totally 'got us' and it shows in the new logo, website, and photos. It's brilliant how each of our activities gets its own spotlight on the site, yet everything still feels cohesive."