WILD & ROOTED
CLIENT
Wild & Rooted, a farm committed to sustainable beef and ethical farming practices, needed a platform to showcase their unique story, emphasize their environmental ethos, and drive sales.
CHALLENGES
The challenge was to connect environmentally conscious consumers with the farm's mission and products while overcoming the limitations of the SquareSpace platform.
MY ROLE / SERVICES
In-depth website audit, pinpointing growth areas and devising actionable steps. The strategy revolved around UX enhancements, SEO tactics, and a clear conveyance of the farm's ethos.
CRO Website Audit
Diving into Wild & Rooted's web realm, I conducted an in-depth conversion optimisation audit, delivering 38 actionable steps tailored to improve sales and conversions.
These recommendations, complete with supplied design concepts, aimed to boost user experience and SEO within SquareSpace's capabilities.
Emphasizing product value and ethical farming, the intent was to transform their website into a potent tool for customer connection and conversions.
Kate Squier - Owner Wild & Rooted
“Our WEBSITE audit was immensely valuable. Incredibly constructive, thorough and above all else, practical”.
It broke down, what could have been an overwhelming list of changes, into a concise, prioritised and structured set of steps. We’re excited to start implementing the suggested changes, we know exactly where to start and are confident we’ll see an immediate growth in engagement.