CUCU CREATIVE CASE STUDY
Propelling Cucu into the AI Spotlight
CLIENT
Cucu Creative is a video content agency with a powerhouse team of journalists, filmmakers, designers, and producers. They deliver high-quality video content for the world’s biggest publishers and brands.
CHALLENGES
Their website lacked a corporate feel and didn't highlight their work with major brands, making it difficult to attract AI and Fintech clients. They needed to appeal to busy, outcome-focused professionals.
MY ROLE / SERVICES
I provided content structuring, digital consultancy, web design, and copywriting. My role involved creating a clean, elegant website with bold imagery and compelling content to engage and convert their desired audience.
Setting
the Tone
To address their challenges, I began with comprehensive strategic planning. Collaborating closely with Hugo and his expert team, we defined the desired style through moodboarding, aiming for a sleek, sophisticated, and elegant aesthetic complemented by bold, impactful imagery.
This visual foundation was essential in establishing a corporate presence that resonates with AI and Fintech clients.
The chosen moodboard
Mapping the
Journey
I then developed wireframes to map out the website structure, ensuring intuitive navigation and a logical content flow that would cater to their target audience and lead to enquiries. This step was essential to create a user-friendly experience that would engage busy professionals.
Highlighting
Their Expertise
Understanding the importance of showcasing their expertise, I focused on content enhancement. I identified the need to highlight detailed case studies of their work with major brands in the AI and Fintech sectors.
Emphasizing impressive statistics—such as over 1.5 million web page views and 5 million social media views—was crucial to appeal to outcome-focused clients. Additionally, I crafted concise and impactful copy to engage busy professionals who prefer quick, informative content.
Bringing It
All Together
With the groundwork laid, I designed the website in Figma with a corporate aesthetic that resonates with AI and Fintech industries.
I then built the custom website on Squarespace, allowing for quick deployment and ease of future updates.
High-quality videos and client testimonials were embedded throughout the site to effectively showcase Cucu Creative's work.
RESULTS
Attracting
New Clients
The final website effectively showcases Cucu Creative's expertise and impressive results with a clean, mobile-responsive design that is both visually appealing and user-friendly.
Following the launch, Cucu Creative experienced a substantial increase in inquiries from AI and Fintech companies. The new corporate design enhanced their brand image, positioning them as a leading agency in these sectors. Hugo was able to focus on his niche swiftly, seeing immediate benefits from the redesign.
Hugo Ward
Cucu Creative Director
“I was blown away by Wag's design and attention to detail”
"Working with Wag on my new website was a joy from start to finish. I did my due diligence and had several quotes, but Wag won hands down—he was not only better value but he got me and my vision.
The process was straightforward and fun. I was blown away by Wag's design and attention to detail. And I am very happy with the end result. I cannot recommend him highly enough."